International Journal of Advertising 期刊简介
The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC). There are three features that distinguish IJA, which collectively provide a unique position for the journal. 1. IJA focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective. 2. IJA has an underlying interest in public policy relating to marketing communications, which is regularly addressed in the journal and in frequent special issues. 3. The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely international pool of reviewers. Each submission is assessed by three reviewers in a double-blind process.
《国际广告杂志》（IJA）从学术、从业者和公共政策的角度发表了有关营销传播各个方面的原创文章。 它包括：广告和媒体、直接营销、促销、赞助、公共关系和综合营销传播（IMC）。 IJA有三个特点，它们共同为期刊提供了独特的定位。 1、IJA从概念的角度关注从业者、学者和政策制定者关注的问题。 2、IJA对与营销传播相关的公共政策有着潜在的兴趣，该政策定期在期刊上发表，并经常出现特殊问题。 3、IJA编辑咨询委员会的组成提供了一个全面的、真正的国际评审团。每一次提交都由三名评审员在双盲过程中进行评估。
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期刊ISSN
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0265-0487 |
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影响指数
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4.574 |
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最新CiteScore值
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0.00 查看CiteScore评价数据 |
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最新自引率
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30.90% |
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官方指定润色网址
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https://www.deeredit.com/?type=ss1 |
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投稿语言要求
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Improve the quality of the paper, eliminate grammar and spelling errors, increase readability, ensure accurate communication of viewpoints, enhance academic reputation, and increase the chances of the paper being accepted. 建议点击这个网址：https://www.deeredit.com/?type=ss2，资深审稿专家为您评估稿件质量，提供针对性改进建议，最终可助您极大提升目标期刊录用率 |
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期刊官方网址
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https://www.peipusci.com/?type=9 |
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杂志社征稿网址
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https://www.peipusci.com/?type=10 |
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通讯地址
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偏重的研究方向（学科）
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Multiple- |
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出版周期
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出版年份
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0 |
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出版国家/地区
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是否OA
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0 |
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SCI期刊coverage
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Science Citation Index Expanded（科学引文索引扩展） |
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NCBI查询
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PubMed Central (PMC)链接 全文检索(pubmed central) |
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最新中科院JCR分区
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大类(学科)
小类(学科)
综述期刊
人文科学
COMMUNICATION (传播学)2区
BUSINESS (商业：管理)3区
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最新的影响因子
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4.574 | |||||
| 最新公布的期刊年发文量 |
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| 总被引频次 | 0 | |||||
| 影响因子趋势图 |
近年的影响因子趋势图（整体平稳趋势）
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2022年预警名单预测最新
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最新CiteScore值
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0.00
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| 年文章数 | 108 | ||
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SJR
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SNIP
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CiteScore趋势图
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本刊同领域相关期刊
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| 期刊名称 | IF值 |
| JOURNAL OF ADVERTISING | 5.467 |
| International Journal of Advertising | 4.574 |
| JOURNAL OF ADVERTISING RESEARCH | 3.122 |
| International Journal of Business Communication | 1.691 |
| PUBLIC RELATIONS REVIEW | 3.453 |
| JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION | 1.756 |
| JOURNAL OF COMMUNICATION | 7.197 |
| COMMUNICATION RESEARCH | 4.807 |
| NEW MEDIA & SOCIETY | 7.98 |
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本刊同分区等级的相关期刊
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| 期刊名称 | IF值 |
| JOURNAL OF ADVERTISING | 5.467 |
| International Journal of Advertising | 4.574 |
| JOURNAL OF ADVERTISING RESEARCH | 3.122 |
| JOURNAL OF COMMUNICATION | 7.197 |
| COMMUNICATION RESEARCH | 4.807 |
| NEW MEDIA & SOCIETY | 7.98 |
| COMMUNICATION THEORY | 2.948 |
| HUMAN COMMUNICATION RESEARCH | 2.97 |
| Journalism | 4.392 |
| 分享者 | 点评内容 |
